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Garden for Wildlife: Plant With a Purpose

The way we plant shapes the world around us.

At Garden for Wildlife™, we believe native plants hold the key to a vibrant future for both wildlife and ourselves. But finding the right native plants for your unique space can be a daunting task because most marketplaces prioritize ornamental species, not those vital for supporting pollinators, birds, and butterflies. We're here to change that.

certified wildlife habitat sign with a swallowtail butterfly

Unleashing the Power of Native Plants

Our story begins in 1973, when the National Wildlife Federation's Garden for Wildlife™ program ignited a nationwide movement. Since then, millions of Americans have joined forces, creating over 300,000 Certified Wildlife Habitats® and providing critical food, water, cover, and shelter for countless species.

Today, Garden for Wildlife, Inc. is a for-profit company, primarily owned by the National Wildlife Federation. Our goal is to create 1,000,000 Certified Wildlife Habitats® by 2030. To reach that goal, we offer scientifically-backed, sustainably grown native plants that not only beautify landscapes but also create habitats where wildlife can thrive.


Our mission is to ignite a nationwide revolution in backyard habitats, empowering individuals to become champions for biodiversity.

What We Do


Native Plants

We're solving the challenge of easily finding and buying native plants. Our sustainably grown native plants are backed by science to help the highest number of declining wildlife species.


Expert Guidance

We're raising awareness of the power of native plants through our Learning Center, which features guides for everyone from beginners to seasoned gardeners.


Plant Donations

Transforming communities and doubling your impact. Every purchase is matched with a plant donation toward community gardens at schools and other public spaces. 

Partnered with Nature, Powered by Science

Through extensive research and partnerships, we've curated online plant collections specifically tailored to your region. These collections, meticulously crafted by our team of experts, are designed to attract and support butterflies, moths, native bees, and the birds that depend on them.

Our expertise is rooted in science. We collaborate with esteemed scientists like Dr. Doug Tallamy, whose research identified "Keystone" plants essential for sustaining 90% of butterfly and moth species. This knowledge forms the foundation of our Native Plant Finder and guides our plant collection curation.


Our community has planted over


square feet of wildlife habitat

Join the Movement

1. Plant a Wildlife Garden

Find the perfect plants for your region, and get step-by-step planting guides.

2. Bee the Change

Inspire others by sharing your native plant journey with us and educating your community on the many benefits of native plants. 

3. Nourish Your Mind

Explore our library of resources and master the knowledge of native plants and sustainable gardening.